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Every call to a U.S. telephone number that has Caller ID (CID) enabled requires that the terminating phone company perform a lookup in one of several national databases (also known as line information database or LIDB) that contain all the U.S. subscriber names and numbers. This database lookup is called a CNAM dip. When this database is being ‘dipped’ the originating local phone company gets compensated by the terminating phone company – this is commonly referred to as a CNAM dip fee (or simply a dip fee). This compensation happens for every call where the calling party name is displayed to the called party – even if the call is not answered. |
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CNAM Revenue Share Programs
CNAM Revenue Sharing is when parties that are able to receive CNAM revenue share this with the parties responsible for generating the CNAM revenue. With SIP VoIP calls there usually is no CNAM caller id information published to the CNAM database. Therefor most of the time these VoIP calls do not generate any CNAM dips and thus no revenue.
Collecting CNAM dip revenue is ideal for users with a high volume of outbound traffic terminating to the United States. Telemarketing companies, calling card providers, SIP Termination wholesalers etc. make good candidates for CNAM revenue share programs.
With our CNAM revenue share programs, we will assign you with one or more virtual ANIs (ANIs are the same as telephone numbers), which you program to be displayed on outbound calls as the caller ID, the number that is seen by the called party. It does not require you to change anything else in about the call.
You also must provide us with the caller name (CNAM) to be displayed. We will distribute the name that you provide to the different CNAM databases where all phone companies get their CNAM data from.
After this, you get paid for each call that you place that results in a dip to the CNAM database. This can add up to very significant revenue share commissions.
As with anything, not every CNAM Revenue Share program is the same. We believe (and have been told by our customers time and time again) that our CNAM Revenue Share program is the best there is.
